| Type | Variables 1 | Statistics | E-Mail Marketing | Positive Word of Mouth |
| Spearman’s rho | E-Mail Marketing | Correlation Coefficient | 1.000 | 0.930*: |
|
|
| Sig. (2-tailed) | - | 0.000 |
|
|
| N | 285 | 285 |
|
| Positive Word of Mouth | Correlation Coefficient | 0.930*: | 1.000 |
|
|
| Sig. (2-tailed) | 0.000 | - |
|
|
| N | 285 | 285 |