| Correlations | ||||
| Type | Variables 1 | Statistics | E-Mail Marketing | Customer Retention |
| Spearman’s rho | E-Mail Marketing | Correlation Coefficient | 1.000 | 0.891*› |
|
|
| Sig. (2-tailed) | - | 0.000 |
|
|
| N | 285 | 285 |
|
| Customer Retention | Correlation Coefficient | 0.891*› | 1.000 |
|
|
| Sig. (2-tailed) | 0.000 | - |
|
|
| N | 285 | 285 |