| Descriptive Statistics |
||||
| Questionnaire Items |
N |
Sum |
Mean |
Std. Deviation |
| Our cost of advertising is now reduced |
285 |
1123 |
3.94 |
1.160 |
| E-mail helps us to target a particular segment of customers |
285 |
1062 |
3.73 |
1.205 |
| It helps our esteemed customers to gain easy access |
285 |
1014 |
3.56 |
1.387 |
| Our customer traffic is on the increase |
285 |
1046 |
3.67 |
1.212 |
| It reduces cost of haulage |
285 |
1069 |
3.75 |
1.238 |
| Valid N (listwise) |
285 |
|
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