Descriptive Statistics

Questionnaire Items

N

Sum

Mean

Std.

Deviation

Our cost of advertising is now reduced

285

1123

3.94

1.160

E-mail helps us to target a particular segment of customers

285

1062

3.73

1.205

It helps our esteemed customers to gain easy access

285

1014

3.56

1.387

Our customer traffic is on the increase

285

1046

3.67

1.212

It reduces cost of haulage

285

1069

3.75

1.238

Valid N (listwise)

285