	Strengths	Weaknesses
External Internal	long history and profound heritage High-quality tea trees and numerous ancient trees High economic benefits Rich cultural resources and diverse types	Backward supporting facilities Low comprehensive quality of employees Insufficient brand building
Opportunities Policy support Consumption upgrade Various forms of publicity	Growth Strategy(SO)	Twisting Strategy(WO)
	Leverage the rich tapestry of tea cultural resources, delve profoundly into historical archives, and sculpt an indigenous and distinctive amalgamated tea and tourism model. Unleash the potential of premium tea leaf products, craft an elevated echelon of tea and tourism brands distinguished by excellence, and amplify the cognizance of Chaozhou’s tea and tourism offerings. Rely upon the well-entrenched bedrock of the tea industry, infuse avant-garde technologies and expertise, and propel the tea sector towards loftier echelons of development, all while augmenting its competitive prowess. Exploit the multifaceted tapestry of tourism resources, propel the harmonious growth of tea and tourism with Chao-Shan culture, the culture of revolutionary heritage, and the culture of the She nationality, thereby expanding the cultural essence within the realm of tea and tourism.	Through multifarious channels such as governmental initiatives, industry alliances, and the diaspora, amplify investments and refine auxiliary facilities encompassing dining, lodging, transportation, and communication. Introduce a contingent of specialized professionals, and entice the youth to return to their roots for entrepreneurial ventures. Facilitate comprehensive training within the service industry, elevating the holistic acumen of practitioners. Bolster the construction of Chaozhou’s tea and tourism brand, and harness the power of the internet as a means of propagation to elevate prominence. Foster tea and tourism-related endeavors, enhancing visitor participation.
Threats Intense market competition Ecological damage	Resistance strategy(ST)	Defensive strategy(WT)
Threats Intense market competition Ecological damage	Explore the unique advantages of Chaozhou tea and tourism, and reasonably position consumer groups. Protect the ecological environment, strengthen publicity and education, and enhance farmers’ awareness of environmental protection.	Maintain the brand image of Chaozhou tea and tourism; Improve laws and regularly carry out repairs and protection; Improve the crisis warning mechanism and enhance the ability to handle crises.