| Classification | Frequency | Classification | Frequency | ||
| Gender | Male | 54.3% | Gender | Female | 45.7% |
| Age group | <18 | 5.2% | Education | Junior high school and below | 0% |
| 18 - 25 | 77.6% | High school/technical Secondary school | 7.6% | ||
| 26 - 30 | 12.9% | college | 47.6% | ||
| >31 | 4.3% | Graduate school | 44.8% | ||
| The time of using internet (in years) | <1 year | 1.4% | The time of online shopping (in years) | <1 year | 10% |
| 1 to 3 years | 11.9% | 1 to 3 years | 20.9% | ||
| 4 to 6 years | 28.6% | 4 to 6 years | 35.7% | ||
| 7 to 9 years | 32.9% | 7 to 9 years | 4.8% | ||
| >10 years | 25.2% | >10 years | 28.6% | ||