| Scale | Definition of norm | Sample item |
| CMNI | Masculine norm | Item |
| Winning | Drive to win | In general, I will do anything to win |
| Playboy | Desire for multiple/noncommitted sexual relationships Emotional distance from sex partners | If I could, I would frequently change sexual partners |
| Violence | Proclivity for physical confrontations | I believe that violence is never justified (reversed) |
| Self-reliance | Aversion to asking for assistance | I ask for help when I need it (reversed) |
| Risk-taking | Penchant for high-risk behaviors | In general, I do not like risky situations (reversed) |
| Power over women | Perceived control over women at both personal and social levels | I feel best about my relationships with women when we are equals (reversed) |
| Dominance | General desire to have personal control over situations | In general, I must get my way |
| Primacy of work | Viewing work as a major focus of life | My work is the most important part of my life |
| Pursuit of status | Being pleased with being thought of as important | It feels good to be important |
| Disdain for homosexuals | Aversion to the prospect of being gay, or being thought of as gay | I would be furious if someone thought I was gay |
| CFNI | Feminine norm | Item |
| Nice in relationships | Developing friendly and supportive relationship with others | It is important to let people know they are special |
| Thinness | Pursuing a thin body ideal | I am always trying to lose weight |
| Modesty | Refraining from calling attention to one’s talents or abilities | I always downplay my achievements |
| Domestic | Maintaining the home | I enjoy spending time making my living space look nice |
| Care for children | Take care and be with children | I would baby-sit for fun |
| Romantic relationship | Investing self in romantic relationship | Whether I’m in one or not, romantic relationships are often on my mind |
| Sexual fidelity | Keeping sexual intimacy contained within one committed relationship | I would only have sex if I was in a committed relationship like marriage |
| Invest in appearance | Committing resources to maintaining and improving physical appearance | I`d feel superficial if I wore make-up (reversed) |