Types of Pleasure

Explanation in Perspective of Products

Physio Pleasure

The pleasure directly derived from the multiple body sense organs during holding, touching, and operating the product.

Psycho Pleasure

The pleasure related to the cognitive demands and emotional response engendered by using the product, such as useful, easy to use, and fun to use.

Socio Pleasure

The pleasure derived from relationships with others or as an image may play a role in society.

Ideo Pleasure

The pleasure related to people’s values, for example, the aesthetics of a product and the values that a product embodies to make people feel better.