| Cluster | Desire to Try New Things | Willingness to Spend | HH Income | Age of HH Reference Person | HH Total Travel Spending | Children Under 18 | Lifestyle Descriptor |
| 1 | Highest | Highest | Higher | Younger | Very high | Few | Me Now |
| 2 | High | High | Moderate | Younger | Some-what High | Few | Me Too |
| 3 | Moderate | Moderate | Middle | Middle | Moderate | Many | Family Builder |
| 4 | Moderate | Low | Higher | Older | Moderate | Some | Comfortable Conservative |
| 5 | Lowest | Lowest | Moderate | Oldest | Low | None | Used To |