| WA KPIs | Description of the WA KPIs |
| Social media traffic | Social media platforms that users use after seeing an advertisement or links end up on the company’s website. |
| Organic traffic visitors | Visitors who land on the company’s website using a search engine. |
| New visitors | New visitors are those who navigate to the website for the first time on a specific device. |
| Global rank | The combination of total platform traffic (organic, social, and paid visits) and user engagement metrics (pages/visits, average time on site). |
| Websites’ Average Time on Site | Average time spent by users on a website per visit. |
| Times spent | Calculates the total number of pages displayed to each user when they enter a shipping website. |
| Websites’ Total Visits | Counts how many users visit a website each day. |
| Repeat users | The total number of returning visitors who visit the website. |
| Websites’ Bounce Rate | The percentage of website users who visit a page and ultimately leave the website without reading a second page. |
| Websites’ Paid Traffic | Created through pay-per-click methods, such as paid advertising, a user in a Google search clicks on the shipping website after an advertisement. |
| Google ranking | Google ranking is an algorithm for measuring the relative relevance, quality, and significance of results on a shipping website. |