Hypothesis | content | conclusion |
H1 | Consumers’ functional value of contemporary art jewelry has a positive impact on purchase price | accepted |
H2 | Consumers’ functional value of contemporary art jewelry has a positive impact on purchases | accepted |
H3 | Consumers’ functional value of contemporary art jewelry has a positive impact on purchase frequency | accepted |
H4 | Consumers’ aesthetic value of contemporary art jewelry has a positive impact on purchase price | accepted |
H5 | Consumers’ aesthetic value of contemporary art jewelry has a positive impact on purchases | accepted |
H6 | Consumers’ aesthetic value of contemporary art jewelry has a positive impact on purchase frequency | accepted |
H7 | Consumers’ perceived cost of contemporary art jewelry has a positive impact on purchase price | accepted |
H8 | Consumers’ perceived cost of contemporary art jewelry has a positive impact on purchases | accepted |
H9 | Consumers’ perceived cost of contemporary art jewelry has a positive impact on frequency of purchase | accepted |