| Hypothesis | content | conclusion |
| H1 | Consumers’ functional value of contemporary art jewelry has a positive impact on purchase price | accepted |
| H2 | Consumers’ functional value of contemporary art jewelry has a positive impact on purchases | accepted |
| H3 | Consumers’ functional value of contemporary art jewelry has a positive impact on purchase frequency | accepted |
| H4 | Consumers’ aesthetic value of contemporary art jewelry has a positive impact on purchase price | accepted |
| H5 | Consumers’ aesthetic value of contemporary art jewelry has a positive impact on purchases | accepted |
| H6 | Consumers’ aesthetic value of contemporary art jewelry has a positive impact on purchase frequency | accepted |
| H7 | Consumers’ perceived cost of contemporary art jewelry has a positive impact on purchase price | accepted |
| H8 | Consumers’ perceived cost of contemporary art jewelry has a positive impact on purchases | accepted |
| H9 | Consumers’ perceived cost of contemporary art jewelry has a positive impact on frequency of purchase | accepted |