| Category | Concept | Definitions |
| Romantic approach | Dramatic behavior | A dramatic approach as in the movies |
| High level of ability | Abundant knowledge | Concern and respect for abundant specific knowledge that cannot be denied by others |
| High ability | Good impression of the husband’s high ability level | |
| Common hobby | The wife likes her husband through sharing a hobby | |
| Fascinating behavior | Purity | The wife feel attracted to the purity and honesty which is clear compared with other people of the same age |
| Kindness | The wife feels attracted to the husband’s kindness and acceptance of her | |
| Calmness | The wife wishes a gentle husband without assertiveness | |
| Interesting | The wife likes her husband’s exceptional ideas | |
| Aggression | The wife likes an active husband who can take clear actions in line with traditional Japanese culture |