Independent Variables (Factors)	Non-Adopters
Independent Variables (Factors)	Never heard	Know somewhat	Know well	No Pesticides	Other N/A
Personal attitude measures
Environmental concerns (base: Not or slight problem)
Moderate problem	−1.365**	−0.976**	−0.834*	−1.413**	−1.492***
Serious problem	−2.692***	−1.227***	−0.842 *	−0.819	−2.039***
Don’t know	−0.288	−0.663	−0.398	−0.044	−0.699
Neighbors’ opinion of lawn important (base: Agree)
Disagree	−0.900	−0.782**	−0.763**	0.769	−1.133***
Neutral	−0.198	−0.509	−0.633**	1.039*	−0.824**
Having children under 12 (base: No children)
At least 1 child	0.495	0.095	0.188	0.357	0.019
Gardening behaviors
Monthly hours spent gardening (base: 6 - 10 hours)
0 - 5 hours	0.713	0.334	0.112	0.775	0.747
11 - 15 hours	−1.118**	−0.613**	−0.315	−0.835	−0.853**
More than 15 hours	−1.661***	−1.245***	−1.015***	−1.580***	−1.500***
Pest control services hired (base: No)
Use service	−0.013	−0.139	−0.423	−16.269	0.168
Lawn attributes
Number of weeds per square yard (base: <10 weeds)
10 - 40 weeds	0.297	0.491	0.251	0.972**	0.085
More than 40 weeds	−15.790	0.710	−0.546	−1.232	0.388
Don’t know	0.711	0.457	0.097	0.944**	0.413
Demographic characteristics
Male	0.522	0.436	0.433	−0.278	0.358
Age (base: >60 years)
18 - 30 years	0.923	0.851	0.138	1.267*	0.944
31 - 45 years	0.147	0.184	0.017	0.423	−0.005
46 - 60 years	1.051*	0.421	−0.065	0.830*	0.489
Educational attainment (base: High school or less)
Some college or 2-year college	−0.500	−1.094**	−0.878*	−0.703	−1.135**
4-year college	−0.121	−0.409	−0.616	−0.061	−0.710
Post-graduate	−0.151	−0.640	−0.790	−0.046	−0.540
Household income (base: $25,000 - $49,999)
<$24,999	0.802	−0.024	0.269	0.465	−0.317
$50,000 - $74,999	−1.212*	−0.144	−0.048	−0.526	−0.556