Few Motivation

Moderate Motivation

Many

Motivation

n

M

SD

n

M

SD

n

M

SD

F

p

eta

Recall

75

2.80^a

1.09

66

2.28^b

1.03

39

2.30^b

1.00

5.04

0.007

0.98

Likelihood to Share

75

3.36^a

1.56

66

3.80

1.10

39

4.03^b

1.50

3.46

0.034

0.96

Favorability

75

3.74

1.07

66

3.80

0.89

39

4.03

1.21

1.44

0.240

0.82

Suggested Price

75

43.44

45.10

66

37.1^a

26.81

39

57.9^b

59.21

2.87

0.06

0.94

Intention to Purchase

75

3.05^a

1.20

66

3.42

0.95

39

3.59^b

1.16

3.64

0.028

0.96