Gamer

Non-Gamer

n

M

SD

n

M

SD

t

p

d

Recall

84

2.45

1.05

96

2.55

1.10

0.62

0.53

0.09

Likelihood to Share

84

3.70

1.53

96

3.64

1.30

3.17

0.78

0.04

Favorability

84

3.82

1.21

96

3.56

0.88

2.39

0.87

0.24

Suggested price

84

39.56

38.68

96

48.33

47.42

1.58

0.17

0.20

Intention to Purchase

84

3.13

1.18

96

3.46

1.04

2.77

0.05

0.30