| Gamer | Non-Gamer |
| ||||||
| n | M | SD | n | M | SD | t | p | d |
Recall | 84 | 2.45 | 1.05 | 96 | 2.55 | 1.10 | 0.62 | 0.53 | 0.09 |
Likelihood to Share | 84 | 3.70 | 1.53 | 96 | 3.64 | 1.30 | 3.17 | 0.78 | 0.04 |
Favorability | 84 | 3.82 | 1.21 | 96 | 3.56 | 0.88 | 2.39 | 0.87 | 0.24 |
Suggested price | 84 | 39.56 | 38.68 | 96 | 48.33 | 47.42 | 1.58 | 0.17 | 0.20 |
Intention to Purchase | 84 | 3.13 | 1.18 | 96 | 3.46 | 1.04 | 2.77 | 0.05 | 0.30 |