Gamer

Non-Gamer

n

M

SD

n

M

SD

t

p

d

Recall

125

2.51

1.04

55

2.49

1.15

0.121

0.90

0.01

Likelihood to Share

125

3.88

1.29

55

3.18

1.56

3.17

0.002

0.49

Favorability

125

3.96

.97

55

3.56

1.17

2.39

0.018

0.37

Suggested price

125

47.91

43.8

55

36.76

42.72

1.58

0.115

0.26

Intention to Purchase

124

3.46

1.04

55

2.96

1.22

2.77

0.006

0.44

Motivations to Play

125

3.65

2.40

55

2.52

1.80

3.20

0.002

0.53