| Gamer | Non-Gamer |
| ||||||
| n | M | SD | n | M | SD | t | p | d |
Recall | 125 | 2.51 | 1.04 | 55 | 2.49 | 1.15 | 0.121 | 0.90 | 0.01 |
Likelihood to Share | 125 | 3.88 | 1.29 | 55 | 3.18 | 1.56 | 3.17 | 0.002 | 0.49 |
Favorability | 125 | 3.96 | .97 | 55 | 3.56 | 1.17 | 2.39 | 0.018 | 0.37 |
Suggested price | 125 | 47.91 | 43.8 | 55 | 36.76 | 42.72 | 1.58 | 0.115 | 0.26 |
Intention to Purchase | 124 | 3.46 | 1.04 | 55 | 2.96 | 1.22 | 2.77 | 0.006 | 0.44 |
Motivations to Play | 125 | 3.65 | 2.40 | 55 | 2.52 | 1.80 | 3.20 | 0.002 | 0.53 |