Point of view	“I hope to introduce my second hometown to the Italians through the book “Discovering Rui’an Non-Foreign Heritage”, which shows the strong folklore and classical aesthetics of Chinese traditional culture, such as national literature, literature, customs and architecture. I hope that through the book “Discovering Rui’an Intangible Cultural Heritage”, I can introduce my second hometown to Italians and promote further expansion of Sino-Italian cultural tourism through this folk diplomacy.”
Content	Most of the video is devoted to Rui’an’s intangible cultural heritage and many of the area’s characteristic ancient buildings. Among them, the ancient buildings include Yuhai Tower, Xinlan Bookstore, and intangible cultural heritage items include family tree, wooden movable type printing, drum lyrics, tengpai dance, high cavity, etc. The narrator expresses his love for Rui’an by narrating and presenting the corresponding scenes, and is eager to promote cultural exchanges between China and Italy.
Emotional expression	In the video, the Italian Tang Yun expresses his love for the culture and architecture of the city of Rui an. This sentiment can be reflected in the following sentences. “I also particularly like to go to the rural fields of China. Compared to the relaxing scenery of Italy, the beauty of the Chinese countryside lies in human interaction, simplicity and purity.” “Wenzhou Rui’an is a good place, and I am very willing to stay and settle here if I have the conditions.”
Narrative rhythm	Most of the video is devoted to the intangible cultural heritage and ancient architecture of Rui’an. The ancient buildings are mainly introduced to the Yuhai Building and the Xinlan Book Club; the intangible heritage items are mainly introduced to the development of wood printing and genealogy and family trees and their historical significance. The rhythm develops slowly and the narrative content unfolds slowly, as if the historical scroll of Rui’an City is spread out before the eyes. The narrative is therefore smoothly paced, but with its own focus.
Lead-in	The video is based on the question “她眼中的瑞安是什么样的？” (“What does she see in Rui’an?”) as an introduction.
Transition	The video utilizes numerous fade-in and fade-out transitions. The video starts with a transition from the old city look to a modern scene of Rui’an’s flourishing development; the transitions are mostly from streets and alleys, country homes, etc. to more grand scenes such as a large river.
Background music	The background music is soothing and magnificent, which is apt to the content of the video. Along with the music, the city architecture and intangible cultural heritage items leap onto the paper, making people feel as if they have experienced the passage of years and changes together with the city of Rui’an.
Voice-over	The first narration introduces the narrator, Tang Yun, as an Italian sinologist who has lived in Rui’an for many years and has a good understanding of traditional Chinese culture; the second one describes how Tang Yun often wanders at ancient buildings in Rui’an to experience the historical heritage; the third one introduces the next introduction to woodblock printing by describing the picturesque landscape of the village; the fourth paragraph outlines the attraction of intangible cultural heritage to Tang Yun and sets the scene for the following introduction of Discovering The fourth paragraph outlines the attraction of intangible cultural heritage to Tang Yun, setting the stage for the following book, Discovering Rui’an’s Intangible Heritage. The narration is interspersed with the main character’s narration, allowing the audience to better understand what the video is trying to convey.
Shooting place	The shooting scenes are all on-site materials, mainly including the specific structure of ancient buildings, large rivers, streets and alleys, movable type printing technology exhibition hall, genealogy display and other intangible cultural heritage displays.