| Variables | Factor 1 | Factor 2 | Factor 3 |
| Surveillance |
| ||
| Understand public issues | .608 | ||
| Provide extra points | .511 | ||
| Search for identity |
| ||
| Reflection of what I want to say | .773 | ||
| Resonated with my opinion | .734 | ||
| Discotent |
| ||
| Soothe discontent | .691 | ||
| Release the pressure | .436 | ||
| Entertainment value |
| ||
| For fun | .761 | ||
| Entertainment function | .746 | ||
| Social rituals |
| ||
| Good topic for chat | .645 | ||
| Good point for discussion | .571 | ||
| Peer influence |
| ||
| Peer recommend | .821 | ||
| Peer also watch | .806 | ||