Food Category^a

Functional

Average Price

(n = 63)^d

Conventional

Average Price

(n = 63)

Price

Difference

Sweetened juices (n = 15)^b

$1.79

$1.39

$0.40

Seasonings (n = 8)^b

$1.90

$1.62

$0.28

Baked products (n = 17)^b

$1.88

$1.51

$0.36

Cheeses (n = 14)^b

$2.52

$1.62

$0.90

Sweetened and flavored yogurts (n = 16)^c

$0.77

$0.69

$0.08

Cereal bars (n = 9)^b

$3.01

$1.79

$1.22

Prepared meat (n = 9)^b

$2.33

$2.18

$0.14

Sweetened breakfast cereals (n = 16)^b

$3.49

$3.28

$0.21

Cookies (n = 22)^b

$1.80

$1.59

$0.21

Total (n = 126)

$2.34

$1.87

$0.47