The growing period | Determinants |
Set up | R&D staff, huge amount of initial funds, line-functional organization structure, risk managing decision making team, product competitiveness |
Growth | The enlarge of the scale of production and operation, product cost decrease, financing capability from various groups, increase the market share and innovation capability, change the organization function and structure, management risk and market risk, product competitiveness |
Mature | Increase the strength in R&D, increase the input funds in technology innovation, stable organizational structure, big technology risk, change the market strategy. |
Decline | Innovation in the operating, huge demand for funds, organization structure changes, the enlarge of the marketing distribution. |