The growing period

Determinants

Set up

R&D staff, huge amount of initial funds, line-functional organization structure, risk managing decision making team, product competitiveness

Growth

The enlarge of the scale of production and operation, product cost decrease, financing capability from various groups, increase the market share and innovation capability, change the organization function and structure, management risk and market risk, product competitiveness

Mature

Increase the strength in R&D, increase the input funds in technology innovation, stable organizational structure, big technology risk, change the market strategy.

Decline

Innovation in the operating, huge demand for funds, organization structure changes, the enlarge of the marketing distribution.