MAJOR RISK PERCEPTION

MINOR RISK PERCEPTION

EXAMPLE

Involuntary exposure

voluntary exposure

those who do not use a mobile phone perceive exposure to radio frequencies as a high risk.

Inability to control

ability to control

plane crash, for a pilot or a passenger

Unfamiliarity

familiarity

familiarity with environment (e.g. pilot)

Recent experience

lack of experience

similar previous experience

Dramatic risk

non dramatic risk

terrorist attack or car accident

Disparity

equity

when you are exposed to a risk (electric fields) but have no benefits