hypotheses | Standardized path Coefficients | p | results |
H1a: Customer participation has a significant positive influence on the customer’s hedonic experience. | 0.660 | *** | supported |
H1b: Customer participation has a significant positive influence on the customer’s cognitive experience. | 0.370 | *** | supported |
H1c: Customer participation has a significant positive influence on the customer’s social experience. | 0.641 | *** | supported |
H2a: Task-relevant clues have a significant positive impact on the customer’s hedonic experience. | 0.081 | * | supported |
H2b: Task-relevant clues have a significant positive impact on the customer’s cognitive experience. | 0.025 | 0.575 | Not supported |
H2c: Task-relevant clues have a significant positive impact on the customer’s social experience. | 0.140 | * | supported |
H3a: Affection-relevant clues have a significant positive impact on the customer’s hedonic experience. | 0.531 | *** | supported |
H3b: Affection -relevant clues have a significant positive impact on the customer’s cognitive experience. | 0.197 | *** | supported |
H3c: Affection -relevant clues have a significant positive impact on the customer’s social experience. | 0.130 | *** | supported |
H4a: The customer hedonic experience has a significant positive influence on customer citizenship behavior. | 0.487 | *** | supported |
H4b: The customer cognitive experience has a significant positive influence on customer citizenship behavior. | 0.076 | 0.411 | Not supported |
H4c: The customer social experience has a significant positive influence on customer citizenship behavior. | 0.576 | *** | supported |