| HYPOTHESES | SITUATION | |
| H1 | Digital content inputs influence sustainable consumption behavior. | ACCEPTED |
| H2 | Digital Content discourse approach influences sustainable consumption behavior | ACCEPTED |
| H3 | Digital Content functions influence sustainable consumption behavior | ACCEPTED |
| H4 | Digital Content marketing techniques influence sustainable consumption behavior | ACCEPTED |
| H5 | Demographic and socio-economic variables influence sustainable consumption behavior | ACCEPTED |