Statement

Medium

S.D

Proportional mean (%)

(%) Test value

P-value (Sig.)

Row

Content Marketing Techniques

1.

Contests

4.67

3.37

46.69

−2.74*

0.004

7

2.

Offerings

6.27

2.34

62.74

3.69*

0.000

3

3.

Information about products

6.86

2.39

68.62

6.33*

0.000

1

4.

Recommendation

6.40

2.56

63.98

3.90*

0.000

2

5.

Special events

5.39

2.49

53.90

−0.49

0.313

5

6.

Social initiatives and activities

6.27

2.74

62.66

3.12*

0.001

4

7.

Other

5.34

2.45

53.40

−0.45

0.317

6