Statement | Medium | S.D | Proportional mean (%) | (%) Test value | P-value (Sig.) | Row | |
Content Marketing Techniques | |||||||
1. | Contests | 4.67 | 3.37 | 46.69 | −2.74* | 0.004 | 7 |
2. | Offerings | 6.27 | 2.34 | 62.74 | 3.69* | 0.000 | 3 |
3. | Information about products | 6.86 | 2.39 | 68.62 | 6.33* | 0.000 | 1 |
4. | Recommendation | 6.40 | 2.56 | 63.98 | 3.90* | 0.000 | 2 |
5. | Special events | 5.39 | 2.49 | 53.90 | −0.49 | 0.313 | 5 |
6. | Social initiatives and activities | 6.27 | 2.74 | 62.66 | 3.12* | 0.001 | 4 |
7. | Other | 5.34 | 2.45 | 53.40 | −0.45 | 0.317 | 6 |