| 2019 Xi’an Social Media data flow | ||||
| channel | type | data | ||
| Microblog of “Xi’an culture and Tourism Bureau” | users | 1,530,000 | ||
| information content | 4680 | |||
| “Voice of Xi’an Cultural Tourism” Wechat | information content | 1212 | ||
| “Xi’an tourism information consultation guide” | information content | 1112 | ||
| readers number | 743,719 | |||
| Baidu Baijia number of “Xi’an culture and Tourism Bureau” | information content | 1212 | ||
| readers number | 33,000,000 | |||
| 2020 Xi’an Social Media data flow | ||||
| channel | type | data | ||
| Microblog of “Xi’an culture and Tourism Bureau” | users | 1,541,660 | ||
| information content | 4701 | |||
| “Voice of Xi’an Cultural Tourism” Wechat | information content | 3279 | ||
| “Voice of Xi’an Cultural Tourism” Tiktok | information content | 210 | ||
| new users | 125,000 | |||
| likes number | 916,000 | |||
| “Voice of Xi’an Cultural Tourism” lead news number | information content | 249 | ||
| new users | 15,933 | |||
| readers number | 4,589,000 | |||
| “Voice of Xi’an Cultural Tourism” Baidu Baijia number | information content | 4033 | ||
| readers number | 76,096,000 | |||
| 2021 Xi’an Social Media data flow | ||||
| channel | type | data | ||
| “Voice of Xi’an Cultural Tourism” Tiktok | information content | 405 | ||
| new users | 134,000 | |||
| likes number | 1,803,000 | |||
| “Voice of Xi’an Cultural Tourism” Wechat | broadcast lives number | 11 | ||
| readers number | 1,783,000 | |||
| broadcast lives watchnumber | 95,000 | |||
| likes number | 55,000 | |||
| “Xi’an tourism wisdom service platform” official account | information content | 150 | ||
| followers number | 37,000 | |||