References | Classification | Future Research agenda |
1 (Serra et al., 2018) | Consumer reactions to CSR | · Analyze the effect of CSR on the hotel’s marketing strategies (consumer purchasing process or loyalty or advocacy). (1) · Research on whether the customer is willing to pay more or not for hotels that are socially responsible (economic, social, environmental, ethical). (1) |
1 (Serra et al., 2018) | Consumer awareness of CSR | · Test Non-experimental research on consumer’s awareness of hotel’s CSR practices. (1) |
1 (Serra et al., 2018) | Perceptions, attitudes, and reactions of stakeholders to CSR | · Test stakeholder’s (particularly local community) perceptions, attitudes, and reactions on hotel industry. (1) |
1 (Serra et al., 2018) | Segmentation studies | · Perform segmentation studies regarding various stakeholders in the hotel industry (1) |
1 (Serra et al., 2018) 2 (Theodoulidis et al., 2017) | CSR on FP | · Study the link and the nature of the relationship between CSR and profits or financial performance on the hotel sector. (1) · Study the influence of CSR activities on the long-term performance for the hotel sector. (1) · Consider others dataset than MSCI ESG owing to some of its limitations. (2) · Consider other strategy dimensions in terms of moderators. (2) · Add supplementary measures when defining the financial performance. (2) · Broaden the scope of moderators and control variables from what have been already explored in the literature. (2) |
1 (Serra et al., 2018) | CSR on employees | · Analyze the influence of CSR on hotels’ manager’s motivation. (1) · Analyze the impact of CSR on hotel’s competitiveness via innovation and productivity derived from enhanced employee and manager engagement and commitment. (1) |
1 (Serra et al., 2018), 3 (Ettinger et al., 2018) | Reporting and communication of CSR | · Explore CSR disclosure characteristics in the hotel context. (1) · Explore the levels of information quality by hotel companies. (1) · Analyze CSR communication at destination level for the cooperation between tourism destinations companies and the hotel industry. (1) · Examine the impact of CSR on making electronic word of mouth (e-WOM) positive and thus the impact on consumer’s behavioral intentions. (1) · More research on CSR communication and stakeholder engagement in consumer behavior and decision-making process. (3) · Explore the relationship between hotels and prospective guests regarding CSR online communication. (3) · Reproduce the research using different samples of hotels. (3) · Conduct a comparison between local, national, and international hotel chains. (3) · Explore CSR communication on different types of hotels (private and public). (3) |
4 (Su et al., 2017) | Perceived CSR and Green consumerism | · Replicate the model in other regions, countries, and cultures. (4) · Use additional scale items and questions to measure the perceived CSR. (4) · Expand the research to other perspectives of tourism (i.e., religious tourism). (4) |
5 (Lee et al., 2018) | Perceived benefit, quality of life and support of CSR | · Expand the research model to other jurisdictions and use different sampling methods as well as other pre-tests. (5) · Extend the analysis by examining various stakeholders. (5) · Consider the Likert scale ordinalist approach. (5) · Examine CSR awareness of other stakeholders. (5) |
6 (Kim et al., 2018) | CEO narcissism as a moderator between uncertainty avoidance and CSR | · Use external rating to measure narcissism. (6) · Expand the research in other industries (e.g. Hotels). (6) · Consider other cultural dimensions and differencing it with migrants’ culture. (6) |