Effect | Mechanisms | Theory | Representative studies |
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| Expected utility theory | |
| Cognitive | Prospect theory | |
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| Uncertainty effect | |
Inhibition |
| Anxiety | |
| Affective |
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| Regret | |
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| Overly positive self-evaluations | |
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| Control illusion | |
| Cognitive | Unrealistic optimism | |
Facilitation |
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| Information gap theory | |
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| Suspense | |
| Affective | Interesting | |
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| Excitement | |