Object of study

Conditions

Behaviors

Results

The entrepreneur

1) Entrepreneurial personal factors:

a) Personalities: Love challenges,

decisive, sensitive, and action-oriented

b) Culture beliefs: faith in Buddhism, firmly believed in causal effect, enthusiastic about Chinese traditional culture, strong sense of social responsibility

2) The impact of the external environment on entrepreneurs:

a) The government recognizes and appraises the corporate reputation.

b) The existence of social problems like food safety issues and children's education issues arouse entrepreneur’s concerns.

c) Celebrity’s modeling effect.

1) Reconstructing organizational structure by establishing a specific education department and a morality and justice department.

2) Promoting activities about education and culture

a) Organizing internal events about learning traditional culture

b) Requiring employees to join the self-taught higher education examinations

c) Organizing lectures on culture and specifically traditional Chinese culture

3) The establishment of ecological agriculture

a) Self-growing pollution-free crops

b) Supporting farmers on plantation.

1) The entrepreneur himself becomes a social entrepreneur

2) He promotes changes in organizational structure

3) He help farmers improve living conditions

4) His employees can enjoy pollution-free fruits and vegetables.

Employee

1) It’s required for employees to

learn traditional Chinese culture

2) Continued study is needed as they are not highly educated

3) It’s needed to be able to work in company and satisfy life demands.

1) Participating self-taught higher education examinations

2) Participating training classes on traditional culture and specific Chinese culture.

3) Promoting corporate cultural activities to the community

4) Participating activities to establish eco-agricultural construction, like planting pollution-free fruits and vegetables to help farmers sell apples.

Employee participated cultural studies, and agreed with the corporate culture

Employee’s education was improved and some of them got the degree through self-taught education exams.

Recognizing and supporting enterprise to transform into social enterprise

Voluntarily participating community events.

Organization

1) Entrepreneurs are determined to establish social enterprise.

2) Entrepreneurs promote organizational restructuring

3) Employees improved their awareness and enhanced social responsibility

4) Employees agreed to promote social enterprise

5) Employees actively participate in community events

6) Entrepreneurs and employees need to follow the new

corporate rules and regulations.

1) A specific education department as well as a humanity and justice department is established.

2) New regulations were added to promote traditional culture.

3) Traditional culture was publicized in the company.

After the changes in organizational structure and regulations, the ultimate goal of the enterprise is to transform into social enterprise.