Destination layer | One-level indicator | Two-level indicator | Three-level indicator | Weight | Indicator importance score | Actual performance score of OCT tourist resort |
Comprehensive evaluation of tourism distribution channels A | Internal controllable factor B1 | Economic performance C1 | Distribution profit D1 | 0.1752 | 7.25 | 6.67 |
Marketing capacity D2 | 0.0996 | 7.50 | 6.25 | |||
Return on investment D3 | 0.0771 | 7.25 | 6.83 | |||
Product factor C2 | Product type D4 | 0.0355 | 6.50 | 6.25 | ||
Product value D5 | 0.0773 | 7.50 | 5.58 | |||
Product market range D6 | 0.0337 | 7.5 | 6.25 | |||
Product service level D7 | 0.1253 | 8.33 | 7.58 | |||
Corporate influence C3 | Corporate scale of tourism destination D8 | 0.0892 | 7.92 | 7.33 | ||
Corporate targeting strategies of tourism destination D9 | 0.0163 | 7.92 | 6.50 | |||
Corporate management capacity of tourism destination D10 | 0.0320 | 7.67 | 6.75 | |||
External uncontrollable factor B2 | Market factor C4 | Channel coverage D11 | 0.0235 | 7.83 | 6.33 | |
The degree of controllability of middlemen D12 | 0.0242 | 7.17 | 6.42 | |||
Channel continuity/efficiency D13 | 0.0291 | 7.75 | 5.92 | |||
Channel conflict degree D14 | 0.0085 | 6.33 | 5.42 | |||
Customer perspective C5 | Purchasing habit D15 | 0.0260 | 8.17 | 7.08 | ||
Physical distribution quality of service D16 | 0.0213 | 8.00 | 6.92 | |||
Effective communication D1 | 0.0272 | 7.92 | 7.25 | |||
Satisfaction of customized requirements D18 | 0.0079 | 7.67 | 5.83 | |||
Distribution environment C6 | Economical situation D19 | 0.0102 | 7.75 | 6.67 | ||
Policies and regulations of tourism D20 | 0.0087 | 7.67 | 7.33 | |||
Technological level D21 | 0.0170 | 7.58 | 6.92 | |||
Competitive environment of tourism destination D22 | 0.0351 | 8.08 | 8.00 |