Destination layer

One-level indicator

Two-level indicator

Three-level indicator

Weight

Indicator importance score

Actual performance score of OCT tourist resort

Comprehensive evaluation of tourism distribution channels A

Internal controllable factor B1

Economic performance C1

Distribution profit D1

0.1752

7.25

6.67

Marketing capacity D2

0.0996

7.50

6.25

Return on investment D3

0.0771

7.25

6.83

Product factor C2

Product type D4

0.0355

6.50

6.25

Product value D5

0.0773

7.50

5.58

Product market range D6

0.0337

7.5

6.25

Product service level D7

0.1253

8.33

7.58

Corporate influence C3

Corporate scale of tourism destination D8

0.0892

7.92

7.33

Corporate targeting strategies of tourism destination D9

0.0163

7.92

6.50

Corporate management capacity of tourism destination D10

0.0320

7.67

6.75

External uncontrollable factor B2

Market factor C4

Channel coverage D11

0.0235

7.83

6.33

The degree of controllability of middlemen D12

0.0242

7.17

6.42

Channel continuity/efficiency D13

0.0291

7.75

5.92

Channel conflict degree D14

0.0085

6.33

5.42

Customer perspective C5

Purchasing habit D15

0.0260

8.17

7.08

Physical distribution quality of service D16

0.0213

8.00

6.92

Effective communication D1

0.0272

7.92

7.25

Satisfaction of customized requirements D18

0.0079

7.67

5.83

Distribution environment C6

Economical situation D19

0.0102

7.75

6.67

Policies and regulations of tourism D20

0.0087

7.67

7.33

Technological level D21

0.0170

7.58

6.92

Competitive environment of tourism destination D22

0.0351

8.08

8.00