Destination layer | One-level indicator | Two-level indicator | Three-level indicator |
Comprehensive evaluation of tourism distribution channels A | Internal controllable factor B1 | Economic performanceC1 | Distribution profit D1 |
Marketing capacity D2 | |||
Return on investment D3 | |||
Product factorC2 | Product type D4 | ||
Product value D5 | |||
Product market range D6 | |||
Product service level D7 | |||
Corporate influenceC3 | Corporate scale of tourism destination D8 | ||
Corporate targeting strategies of tourism destination D9 | |||
Corporate management capacity of tourism destination D10 | |||
External uncontrollable factor B2 | Market factorC4 | Channel coverage D11 | |
The degree of controllability of middlemen D12 | |||
Channel efficiency D13 | |||
Channel conflict degree D14 | |||
Customer perspectiveC5 | Purchasing habit D15 | ||
Physical distribution quality of service D16 | |||
Effective communication D17 | |||
Satisfaction of customized requirements D18 | |||
Distribution environmentC6 | Economical situation D19 | ||
Policies and regulations of tourism D20 | |||
Technological level D21 | |||
Competitive environment of tourism destination D22 |