| Destination layer | One-level indicator | Two-level indicator | Three-level indicator |
| Comprehensive evaluation of tourism distribution channels A | Internal controllable factor B1 | Economic performanceC1 | Distribution profit D1 |
| Marketing capacity D2 | |||
| Return on investment D3 | |||
| Product factorC2 | Product type D4 | ||
| Product value D5 | |||
| Product market range D6 | |||
| Product service level D7 | |||
| Corporate influenceC3 | Corporate scale of tourism destination D8 | ||
| Corporate targeting strategies of tourism destination D9 | |||
| Corporate management capacity of tourism destination D10 | |||
| External uncontrollable factor B2 | Market factorC4 | Channel coverage D11 | |
| The degree of controllability of middlemen D12 | |||
| Channel efficiency D13 | |||
| Channel conflict degree D14 | |||
| Customer perspectiveC5 | Purchasing habit D15 | ||
| Physical distribution quality of service D16 | |||
| Effective communication D17 | |||
| Satisfaction of customized requirements D18 | |||
| Distribution environmentC6 | Economical situation D19 | ||
| Policies and regulations of tourism D20 | |||
| Technological level D21 | |||
| Competitive environment of tourism destination D22 |