Destination layer

One-level indicator

Two-level indicator

Three-level indicator

Comprehensive evaluation of tourism distribution channels A

Internal controllable factor

B1

Economic performanceC1

Distribution profit D1

Marketing capacity D2

Return on investment D3

Product factorC2

Product type D4

Product value D5

Product market range D6

Product service level D7

Corporate influenceC3

Corporate scale of tourism destination D8

Corporate targeting strategies of tourism destination D9

Corporate management capacity of tourism destination D10

External uncontrollable factor B2

Market factorC4

Channel coverage D11

The degree of controllability of middlemen D12

Channel efficiency D13

Channel conflict degree D14

Customer perspectiveC5

Purchasing habit D15

Physical distribution quality of service D16

Effective communication D17

Satisfaction of customized requirements D18

Distribution environmentC6

Economical situation D19

Policies and regulations of tourism D20

Technological level D21

Competitive environment of tourism destination D22