Dimension

Measurement description

Rotation factor load matrix

Factor 1

Factor 2

Factor 3

Service quality

Service technology

0.894

Emergency handling ability

0.879

Degree of cognition about the scenic spot

0.856

Active greeting

0.830

Use courtesies and serve with smile

0.795

Tour guide team

0.712

Total explained variance

63.51%

Tourist loyalty

Attitude loyalty

Hope to visit the scenic spot again

0.843

0.245

Be considerate of the defects in the facilities and services of the scenic spot

0.826

0.326

In similar scenic spots, I would like to spend more money in this one

0.817

0.330

Would like to strongly recommend this scenic spot to others

0.807

0.293

Behavior loyalty

Prepare to visit the scenic spot again within the next three years

0.219

0.837

Compared to other similar spots, I would firstly visit this one next time

0.334

0.836

Have purchased other related services of this scenic spot

0.310

0.767

Explanatory variance

40.754%

33.727%

Total explained variance

74.481%

Employee satisfaction

Working environment

Location of the scenic spot

0.050

0.817

0.061

tidiness and aesthetic degree of the working environment of scenic spot

0.300

0.826

0.131

Living conditions

The general conditions and service quality of staff canteen

0.376

0.391

0.611

Living environment and conditions of employee dormitory.

0.168

−0.046

0.837

Traffic conditions (can easily commute between the company and the residence)

0.132

0.467

0.612

Working rewards

Salary

0.799

0.164

0.278

Fringe benefits

0.797

0.228

0.282

Holiday time

0.783

0.132

0.381

Reward and punishment system

0.768

0.141

0.279

Explanatory variance

31.130%

18.183%

15.129%

Total explained variance

64.442%

Employee emotion

I work with high enthusiasm.

0.861

I like the present job very much.

0.821

I'm tired of my job. (−)

0.804

I have a strong dissatisfaction with the present work. (−)

0.780

Total explained variance

65.514%