Item

Mean

Std. deviation

Agreement degree

E-Integrated Marketing Communication (E-IMC)

3.6427

0.57947

Medium

Online advertising

3.5785

0.70777

Medium

Online public relations

3.8985

0.70989

High

Online sales promotion

3.6985

0.62628

High

Customers’ attitude toward electronic products

3.4264

0.86733

Medium