Variables | No. of items | Cronbach alpha |
E-Integrated Marketing Communication (E-IMC) | 20 | 0.903 |
Online advertising | 5 | 0.826 |
Online public relations | 5 | 0.716 |
Online sales promotion | 5 | 0.774 |
Customers’ attitudes toward electronic products | 5 | 0.924 |
All variables | 38 | 0.949 |