Type of Motivation

N = 330 Max. SCORE (Frequency %)

Principal components

Extraction coefficient

R2

PCA1

PCA2

PCA3

Cooking hard food

100 (42.7)

0.743

−0.174

−0.12

0.521

Calorific value

100 (56.1)

0.685

0.052

0.167

0.574

Easily available

100 (53.0)

0.651

0.002

−0.07

0.599

Weight

100 (52.4)

0.588

−0.29

0.425

0.424

Ash content

40 (24.2)

0.530

0.393

−0.372

0.545

Smell

80 (25.8)

0.412

0.151

0.075

0.212

Colour

40 (20.3)

−0.134

0.747

−0.036

0.561

Appealing

60 (18.8)

0.068

0.736

−0.219

0.568

Briquetting recipes

40 (31.5)

0.132

0.522

0.003

0.299

Packaging

40 (28.5)

−0.027

0.528

0.16

0.319

Size

60 (28.5)

0.001

0.467

0.33

0.357

Non-carbonization

40 (37.9)

0.051

−0.15

−0.276

0.106

Carbonization

100 (45.2)

0.129

0.152

0.404

0.223

Saving environment

100 (51.8)

0.283

−0.139

0.698

0.589

Price

100 (40.9)

−0.045

−0.147

0.433

0.594

Shape

100 (35.8)

−0.095

0.288

0.417

0.486

Correlation

PC1 & PC2 0.059

PC1 & PC3 0.065

PC2 & PC3 0.095

PCA Remark

Performance factor

Attractiveness factor

Personal capacity factors