| Generation | Marketing Communication Strategy Top Social Network Sites | Generational Characteristics | Ethical Perspective |
| Baby Boomers | YouTube | Competitive Strong Willed Ethical Challenge Authority Anti-Establishment Ability to Handle Crisis Live to Work | Value Loyalty Value Conformity to Rules Vale Ambition Value Equality Value Personal Fulfillment Value Teamwork Value Respect Value Efficiency in Work |
| Gen X’ers |
| Self-Reliant Skepticism/Cynical Suspicious of Boomers High Job Expectations Highly educated Entrepreneurial Global Minded | Value Work Value Flex Schedules Value Meaningful Work Value Innovativeness Value Results Value Diversity Value Technology |
| Millennials | YouTube Netflix Streaming Services Mobile Devices Internet | Individualistic Behavior Socially Conscious Technologically Savvy Ethnically Diverse Optimistic Embrace Ethical Spending Educated and Knowledgeable Health Conscious Financially Conscious Spiritual Conscious | Value Mentorship Value Career Development Value Collaborative Work Value Leadership at Work Value Well-Thoughtful Planning Value Impactful Work Value Flexibility Value Work Based on Quality Value Production Over Time Limits |