Willingness to Purchase (%)

Unwilling

Willing (or purchased)

Gender

Male

81

19

Female

84.6

15.4

Gamma = −0.128 ,df = 1, Sig = 0.765

Marital Status

Married

92.3

7.7

Unmarried

56.3

43.8

Gamma = 0.806, df = 1, Sig = 0.002