Dimension

Variable

F-value

P

Direction

Strategic Insights

Customer Support

Network Uptime

17.62

0.002

Nigeria higher

Prioritize rural infrastructure improvements in both markets though more emphasized in Cameroon.

Offering Appeal

Plan Flexibility

29.81

0.000

Nigeria higher

Enable greater product customization freedoms.

Service Interactions

Staff Courtesy

12.37

0.031

Nigeria higher

Call centres require customer rapport training.

Satisfaction/ Revenue

Usage Levels

9.49

0.043

Nigeria higher

Optimize network quality and account management.