Endogenous and exogenous variables

Factor

Variable

Standardization factor loading

t value

p value

Composite reliability (CR)

Average variance extracted (AVE)

Market responsiveness capabilities

RS1

0.824

-

-

0.79

0.64

RS2

0.837

12.378

0.000

RS3

0.878

10.297

0.000

RS4

0.842

11.675

0.000

Marketing resource rebuilding capabilities

RM1

0.860

-

-

0.76

0.44

RM2

0.908

14.850

0.000

RM3

0.484

5.971

0.000

RM4

0.801

12.127

0.000

Competitive performance

EC1

0.830

-

-

0.83

0.55

EC2

0.735

10.740

0.000

EC3

0.899

13.900

0.000

EC4

0.886

13.502

0.000

Financial performance

EM1

0.876

-

-

0.84

0.57

EM2

0.743

10.374

0.000

EM3

0.786

11.838

0.000

EM4

0.741

10.070

0.000