| Source of articles | N = 30 |
| News media sites |
|
| Yle.fi (The Finnish broadcasting company) | 6 |
| MTVuutiset.fi (A Finnish commercial TV and media channel) | 4 |
| HS.fi (The largest newspaper in Finland) | 6 |
| Other | 4 |
| Industry sites |
|
| S-ryhmä.fi (A major Finnish retailing cooperative organization) | 2 |
| Kesko.fi (A major Finnish retailing conglomerate) | 3 |
| Yrittajat.fi (An interest and service organization for SMEs) | 3 |
| Pty.fi (Finnish grocery trade association) | 1 |
| Kauppa.fi (Finnish Commerce Federation) | 1 |