| Consumers strategies | I) Pro-GE SIG “always signal negative messages”; Consumer’s beliefs (p = ρ; q) | II) Pro-GE SIG “always signal positive messages”; Consumer’s beliefs (p; q = ρ) | 
| 1) “Always inspect” | 1I): No PBNE | 1II): No PBNE | 
| 2) “Inspect negative, not inspect positive” | 2I): , , and | 2II): , , and | 
| 3) “Not inspect negative, inspect positive” | 3I): No PBNE | 3II): No PBNE | 
| 4) “Always not inspect” | 4I): No PBNE | 4II): where | 
| 
 | III) Pro-GE SIG “always signal facts from Nature”; Consumer’s beliefs (p = 1; q = 0) | IV) Pro-GE SIG “always signal messages opposite to the fact from Nature”; Consumer’s beliefs (p = 0; q = 1) | 
| 1III): | 1IV): No PBNE | |
| 2III): ; , and | 2IV): and | |
| 
 | 3III): ; | 3IV): No PBNE | 
| 4III): ; when or when | 4IV): No PBNE |