Effect on Creativity

Meaningfulness

Novelty

Unpredictableness

Two-way on Meaningful

Two-way on Unpredicted

Three-way on Novelty

function

10.85**

n/a

12.06**

10.3*

n/a

n/a

message

1.66

21.7**

9.59*

n/a

21.7**

5.52*

animation

6.84

6.61

n/a

n/a

6.61

Sim/detail

n/a

6.7

3.59

n/a

11.67**

4.32*

6.7

contrast

n/a

n/a

5.87

n/a

4.42*

n/a

harmony

n/a

n/a

5.89

n/a

n/a

n/a

picture

2.23

n/a

n/a

n/a

n/a