Effects | Combined effects of R & D and Advertisement in Recession | |
Three Way Interactions | ||
R & D × Recession × Market Share | 1.192 (2.67)* | |
Advertisement × Recession × Market Share | −0.106 (0.626) | |
R & D × Recession × Financial Leverage | 7.380 (16.46)* | |
Advertisement × Recession × Financial Leverage | −4.579 (4.129)* | |
R & D × Recession × Business House Affiliation | 4.17 (1.79)*** | |
Advertisement × Recession × Business House Affiliation | −6.093 (3.915)* | |
R & D × Recession × Market Size | −2.984 (4.10)* | |
Advertisement × Recession × Market Size | 0.349 (1.089) | |
Two Way Interactions | ||
R & D × Recession | 15.413 (3.704)* | |
Advertisement × Recession | 1.361 (0.793) | |
R & D × Market Share | 0.297 (0.695) | |
Advertisement × Market Share | 0.146 (1.165) | |
R & D × financial Leverage | −12.016 (31.22)* | |
Advertisement × Financial Leverage | 9.79 (12.075)* | |
R & D × Business House Affiliation | −0.562 (0.379) | |
Advertisement × Business House Affiliation | 0.338 (0.312) | |
R & D × Market Size | −0.288 (0.849) | |
Advertisement × Market Size | −0.066 (0.295) | |
Control Variables | ||
Recession | −0.0546 | |
Market Share | 0.00001 (0.005) | |
Financial Leverage | −0.334 (38.54)* | |
Business House Affiliation | −0.003 (0.147) | |
Market Size | 0.003 (0.589) | |
Advertisement | −4.274 (3.337)* | |
R & D | 4.104 (2.212)** | |
Constant | 0.11 (2.67)* | |
Observations | 20019 | |
Overall F Value (p-value) | 140.67 | |
R Square | 0.149 |