| Stores | Gym/Fitness Center |
Reason of visit | - Product quality - Find everything needed - Close to home | - Close to home - Variety of sports |
Visit frequency | More than 5 times per year | Minimum twice a week |
Time spent to travel | Maximum 20 minutes | Maximum 20 minutes |
Location they come from and they will go to | Home | Work and home |
Age | Between 25 and 34 | Between 25 and 34 |
Education level | University | University |
Income level | Medium and high | Medium and high |