Content Type

Transformation from classified information portal to specific service provider, a typical example is: in 2014 “58 city” launched a new business-” 58 home”, people can use it to book door-to-door service.

Social Type

Penetration from community social to local business, a typical example: American version “Nextdoor” and Chinese version “Ding-dong Community”.

Transaction Type

Based on existing commerce model, extension from online commerce to offline store, the instance is Jingdong’s cooperation with ten convenience stores.

Platform Type

A offline service platform with extension from offline to online, it is a combination of content, social and transaction, the typical instance is “colorful life” app.