| Model | Example |
| Content Type | Transformation from classified information portal to specific service provider, a typical example is: in 2014 “58 city” launched a new business-” 58 home”, people can use it to book door-to-door service. |
| Social Type | Penetration from community social to local business, a typical example: American version “Nextdoor” and Chinese version “Ding-dong Community”. |
| Transaction Type | Based on existing commerce model, extension from online commerce to offline store, the instance is Jingdong’s cooperation with ten convenience stores. |
| Platform Type | A offline service platform with extension from offline to online, it is a combination of content, social and transaction, the typical instance is “colorful life” app. |