Coefficients^a

Model

Unstandardized Coefficients

Standardized Coefficients

t

Sig.

95.0% Confidence Interval for B

B

Std. Error

Beta

Lower Bound

Upper Bound

1

(Urdea & Constantin)

32.597

4.178

7.802

.000

24.386

40.808

Fashion Brand Ads

−1.786

1.517

−.145

−1.178

.240

−4.767

1.195

Ad Influence

.805

1.399

.047

.575

.565

−1.945

3.556

Following Influencers

.849

2.199

.050

.386

.700

−3.473

5.171

Influencer Impact

.132

1.536

.008

.086

.931

−2.887

3.152

Social Media Usage

1.106

1.391

.088

.795

.427

−1.629

3.841