Questions

Mean

Std.

Deviation

Skewness

Kurtosis

Statistic

Statistic

Statistic

Std.

Error

Statistic

Std.

Error

I frequently use social media

3.8565

1.05549

−.530

.117

−.931

.233

I often see ads for fashion brands on social media.

3.1207

1.07546

−.286

.117

−.212

.233

The ads for fashion brands on social Media influence my purchase decisions.

3.6469

.77676

.031

.117

−.482

.233

I follow influencers who promote fashion brands

3.2506

.78286

−.414

.117

−1.147

.233

The recommendations of influencers impact my choice of fashion brands

3.4237

.81256

.184

.117

−.443

.233