1—HAVE A MARKET

KNOW THE MARKET

Conduct preliminary market research (customer behavior, needs and purchasing capacity)

Know the costs (production, transformation, logistics, hidden costs)

STABILIZE AND DEVELOP THE MARKET

Have fair and remunerative prices

Raise consumer awareness

Make consumers aware of the positive and negative consequences of their purchases

Make consumers aware of the concept of proximity

Make consumers aware of the seasonality of products

Educate children

Conduct marketing actions—animations

Take care of the image

Ensure traceability and quality label => differentiate to justify higher prices

Balance and play on the multi-market

Have short consumer/stakeholder feedback

Be trained in how public procurement works