1—HAVE A MARKET |
KNOW THE MARKET |
Conduct preliminary market research (customer behavior, needs and purchasing capacity) |
Know the costs (production, transformation, logistics, hidden costs) |
STABILIZE AND DEVELOP THE MARKET |
Have fair and remunerative prices |
Raise consumer awareness |
Make consumers aware of the positive and negative consequences of their purchases |
Make consumers aware of the concept of proximity |
Make consumers aware of the seasonality of products |
Educate children |
Conduct marketing actions—animations |
Take care of the image |
Ensure traceability and quality label => differentiate to justify higher prices |
Balance and play on the multi-market |
Have short consumer/stakeholder feedback |
Be trained in how public procurement works |