| Gamification User Types | Socialiser | Achiever | Free Spirit | Philantropist |
| Intrinsic Motivation | Relatedness | Mastery | Autonomy | Purpose |
| Keys to Fun | People Fun | Hard Fun | Easy Fun | Serious Fun |
| Prime Mover | – Communicate – Cooperate – Compete | Goals Obstacles Strategy | Exploration Fantasy Creativity | Repetition Rhythm Collection |
| Suitable Gamification Elements | – Social Connections – Social Status – Social Discovery – Collaboration & Teams – Competition | – Levels & Progression – Quests & Challenges – Achievements & Rewards – Leaderboards – Competitions | – Customisation – Unlockable Content – Branching Choices – Creativity Tool – EasterEggs | – Gifting & Giving – Social Status – Access – Collectable & Tradeable Rewards – Collaboration & Teams |