| Demographics | Behavioral | Experience | |
| Factors | Age | Information search | Years of internet use |
| Occupation | Hedonic shopping motive | Cash on delivery preference | |
| Gender | Online purchase intention | Years of e-commerce use | |
| Marital status | Utilitarian shopping motive | Past purchase count | |
| Income | Attitude | Trust propensity | |
| Geography | Hours of daily internet use | ||
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| Source. ( [4] [5] [6] [9] [15] [16] [18] [20] [21] [22] [23] [24] ) | |