Coefficient

Std. Dev.

T Value

Significant

α

0.01635

0.001567

10.348

0.00

PIS

−0.000059

0.0000141

−3.75

0.00

PNS

0.004285

0.0011597

4.75

0.00

CON

0.0075887

0.0031537

2.43

0.00

LTA

−0.0002713

0.0002754

−0.93

0.350

HSL

−0.0033566

0.0003521

−9.97

0.00

PRICE

0.006722

0.0005843

11.63

0.00

VOLUME

−0.0036057

0.000461

−7.83

0.00