NO

Triggers/Drivers of Sustainability

5

4

3

2

1

1

Compliance with Government Regulations

2

Society Concern for The Environment

3

Increasing number of Green Consumers and their willingness to buy green products

4

Environmental Problems that threaten The Environment and Human Life

5

Competitive Forces

6

Profitability Goals

7

Competitive Advantages

8

Moral and Ethical Reasons

9

Top Management Initiatives and Environmental Knowledge

10

Stakeholders Pressure

11

Size of the Firm and the nature of the industry

12

Community and Environmental Pressure Groups

13

Individual Employee and Management Initiatives

14

Leadership Values and Managerial Attitudes

15

Public Image and Goodwill

16

Any Other (Please Specify)